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CONCEPT & STRATEGY
1
BRAND DESIGN VALUES
- identifying strong design key elements + brand related features
- creating a distinctive brand design DNA based on brand values
- sharpening the brand's recognition value
- enhancing model differentiation + balancing product portfolio
DESIGN STRATEGIES
- developing design strategies and design philosophies
- enrolling design guidelines and frameworks
- translating future CMF topics into C&T strategies
- shaping exterior & interior design language strategies
- member Volkswagen Konzern Design Strategy working group
PRODUCT CONCEPTS & STORIES
- creating product narrative + shaping the car character/attitude
- developing story telling based on defining model specific USP'S
- translating aesthetic trends + social tendencies into products
- architectural analysis of products in early project phases
- clustering exterior/interior into functional / aesthetic entities
- giving hierarchy to design elements + defining their relation
HOLISTIC COLOR & TRIM
2
CREATIVE EXCELLENCE
- high aesthetics as design leader + color & trim designer
- specialized in holistic design, CMF conception + art direction
- translating future trends into alluring artwork & moodboards
- following CMF process: ideation - development - production
- approach based on 4 pillars: color/material/graphic/treatment
​DESIGN EXPERTISE
- ideation, development + execution of coherent CMF designs
- visionary showcars + concept vehicles
- pre-serial clay + hard model supervision
- series production projects + development
- special editions + action models
ADAPTIVE AGILITY
- experienced in working for different companies / brands
- trained to adapt flexibly across all automotive segments
- young lifestyle brands (SMART + SEAT MO MicroMobility)
- volume segment (SEAT + VW)
- progressive yet disruptive niche rebel (CUPRA)
- ICE performance cars (Mercedes-AMG)
- BEV racing cars (CUPRA Extreme-E + CUPRA eRacer)
- premium market (Mercedes-Benz + Mercedes-EQ)
- ultimate luxury sector (MAYBACH)
MATERIAL DESIGN
+ DEVELOPMENT
3
MATERIAL EXPERTISE
- deep creative + technical expertise in material design
- network: highly connected with suppliers + industry contacts
- thoughtful conception meets playful experimentation
- multiyear experience in working with several materials
- leather, nappa and semianiline
- textiles, jacquard-weavings, warp-knit and knit, microfibres
- wood veneers, wood stains + glazes, open-pored + matt
- deco trims in carbon fibres, hybrid weavings and alu
- exterior paints and pigments, finishes + effects
​TREATMENTS + APPLICATIONS
- strong competence in developing graphics/patterns
- whether all-over patterns or placed/positioned graphics
- translation of graphics into material applications + treatments
- plate and roll punching + CNC perforation
- laser-cutting and -engraving, water-cutting
- electro-welding, dry welding + taping/sealing
- plate, roll + 3D relief embossing
- stitching, quilting, embroidery + tailored fibre placement
- 3D printing techniques + silicone extrusion print
DESIGN FOR SUSTAINABILITY
4
ADVANCED SUSTAINABLE MATERIAL KNOWLEDGE
- promoting change of design/construction at CUPRA
- installing material library focused on sustainability
- researching + defining sustainable categories/clusters/aspects
- bio based materials + natural fibre composites
- recyclable synthetics and recylced fibres
- CO2 sequestrating and absorbing raw materials
- animal-free materials + animal welfare
- additive manufacturing processes + waste reduction
- non-hazardous treatments + processings
- designing for circular economy + new product lifecycles
TACTILE USER INTERFACES
5
RESEARCH FIELD
- intense research topic during my master studies in Switzerland
- exploring new interactions focusing on emotional experience
- blending CMF aesthetics with usability + intuitive functionality
FOCUS MATERIALIZED DIGITAL
- researching how to implement affordances into materials
- investigating kinetic materials to create dynamic bodies for AI
- projecting communication from car to user as body language
- exploring the integration of shy-tech into materials + surfaces
- delivering impactful and emotion provoking design solutions
CREATIVE DIRECTION
- multiyear experience in creative direction + design leadership
- proven top visionary attitude + strong inspiring capabilities
- encouraging team for creative exploration
LEADERSHIP SKILLS
- team motivation + fostering teamwork
- conflict + problem solving
- empowering teammates, mentoring + developing colleagues
- high-level of self-awareness and reflection
- analytic mindset, strategic thinking,
- deep market, benchmark + trend research
- managing stakeholders (sales, purchasing, development, etc.)
DESIGN LEADERSHIP
7
DIGITAL CMF DESIGN
+ VISUALIZATION
6
- combining 3D and 2D visualization programs
- using AUTODESK VRED not only as simple visualization tool
- pleading for applying visualization programs as creative tool
- individual shader generation
- exploring new solutions in 3D at early design phase
- e.g. simulating + testing new exterior paints digitally
- working daily closely together with visualization designers
- enabling a close-to-reality evaluation in VR of digital materials
- excellent CMF application + material render PHOTOSHOP skills
PRODUCT CONCEPTS & STORIES
- creating product narrative + shaping the car's character/attitude
- developing story telling based on defining model specific USP'S
- translating aesthetic trends + social tendencies into products
- architectural analysis of products in early project phases
- clustering exterior/interior into functional / aesthetic entities
- giving hierarchy to design elements + defining their relation
CONCEPT & STRATEGY
BRAND DESIGN VALUES
- identifying strong design key elements + brand related features
- creating a distinctive brand design DNA based on brand values
- sharpening the brand's recognition value
- enhancing model differentiation + balancing product portfolio
DESIGN STRATEGIES
- developing design strategies and design philosophies
- enrolling design guidelines and frameworks
- translating future CMF topics into C&T strategies
- shaping exterior & interior design language strategies
- member of Volkswagen Konzern Design Strategy working group
1
WorkFields
ADAPTIVE AGILITY
- experienced in working for different companies and brands
- trained to adapt flexibly across all automotive segments
- young lifestyle brands (SMART + SEAT MO MicroMobility)
- volume segment (SEAT + VW)
- progressive yet disruptive niche rebel (CUPRA)
- ICE performance cars (Mercedes-AMG)
- BEV racing cars (CUPRA Extreme-E + CUPRA eRacer)
- premium market (Mercedes-Benz + Mercedes-EQ)
- ultimate luxury sector (MAYBACH)
HOLISTIC COLOR & TRIM
CREATIVE EXCELLENCE
- creative excellence as design leader and color & trim designer
- highly specialized in holistic design, CMF conception + art direction
- translating future trends into alluring artwork & moodboards
- following CMF process from ideation to development to production
- approach based on 4 pillars: color/material/graphic/treatment
DESIGN EXPERTISE
- ideation, development and execution of coherent CMF designs
- visionary showcars + concept vehicles
- pre-serial clay + hard model supervision
- series production projects + development
- special editions + action models
2
MATERIAL DESIGN
+ DEVELOPMENT
​TREATMENTS + APPLICATIONS
- strong competence in developing graphics/patterns
- whether all-over patterns or placed/positioned graphics
- translation of graphics into material applications and treatments
- plate and roll punching + CNC perforation
- laser-cutting and -engraving, water-cutting
- electro-welding, dry welding + taping/sealing
- plate, roll + 3D relief embossing
- stitching, quilting, embroidery + tailored fibre placement
- 3D printing techniques + silicone extrusion print
MATERIAL EXPERTISE
- deep creative + technical expertise in material design
- network: highly connected with suppliers and industry contacts
- thoughtful conception meets playful + random experimentation
- multiyear experience in working with several materials
- leather, nappa and semianiline
- textiles, jacquard-weavings, warp-knit and knit, microfibres
- wood veneers, wood stains + glazes, open-pored + matt finishes
- deco trims in carbon fibres, hybrid weavings and alu
- exterior paints and pigments, finishes + effects
3
DESIGN FOR SUSTAINABILITY
ADVANCED SUSTAINABLE MATERIAL KNOWLEDGE
- promoting change of design/construction at CUPRA
- installing + cataloguing material library focused on sustainability
- researching + defining sustainable categories/clusters/aspects
- bio based materials + natural fibre composites
- recyclable synthetics and recylced fibres
- CO2 sequestrating and absorbing raw materials
- animal-free materials + animal welfare
- additive manufacturing processes + waste reduction
- non-hazardous treatments + processings
- designing for circular economy + new product lifecycles
4
TACTILE USER INTERFACES
RESEARCH FIELD
- intense research topic during my master studies in Switzerland
- exploring new interactions focusing on emotional experience
- blending CMF aesthetics with usability + intuitive functionality
FOCUS MATERIALIZED DIGITAL
- researching how to implement affordances into materials
- investigating kinetic materials to create dynamic bodies for AI
- projecting communication from car to user as body language
- exploring the integration of shy-tech into materials + surfaces
- delivering impactful and emotion provoking design solutions
5
DIGITAL CMF DESIGN
+ VISUALIZATION
- combining 3D and 2D visualization programs
- using AUTODESK VRED not only as simple visualization tool
- pleading for applying visualization programs as creative tool
- individual shader generation
- exploring new solutions in 3D at early design phase
- e.g. simulating + testing new exterior paints digitally
- working daily closely together with visualization designers
- enabling a close-to-reality evaluation in VR of digital materials
- excellent CMF application + material render PHOTOSHOP skills
6
DESIGN LEADERSHIP
CREATIVE DIRECTION
- multiyear experience in creative direction + design leadership
- proven top visionary attitude + strong inspiring capabilities
- encouraging team for creative exploration
LEADERSHIP SKILLS
- team motivation + fostering teamwork, conflict + problem solving
- empowering teammates and mentoring + developing colleagues
- high-level of self-awareness and reflection
- analytic mindset, strategic thinking, benchmark + trend research
- managing stakeholders (sales, purchasing, development, etc.)
7
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