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"HOW NEW MATERIAL-BASED WAYS OF INTERACTION
CREATE AN INTUITIVE & EMOTIONAL EXPERIENCE"
POETIC MATERIALS
MASTER THESIS LUCERNE UNIVERSITY OF APPLIED SCIENCES & ARTS / 2019
In collaboration with and sponsored by MERCEDES-BENZ
Material Poetic Materials
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MATERIAL COLLECTIONS
FOR HIGHLY EMOTIONAL CAR/USER INTERACTIONS
BASED ON POETIC DESIGN PRINCIPLES
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Anker 1
MONOCHROME SPECTRE
COLOR PROGRESSIONS
PEARLESCENT SUBTLETY
DIAMOND TWIST GRAPHIC
TURNING LAMELLAE
LUXURY PROCESSINGS
FINE METALLIC EFFECTS
ROSEGOLD HIGHLIGHTS
CONCENTUS OF
ELEMENTAL SILENCE
poetics 1
ELUSION OF
VEILING NEBULA
FRESH + LIGHT NUANCES
URBAN INSPIRED TREATMENTS
DECONSTRUCTED HEXAGONS
HONEYCOMB FADING PATTERN
GRAPHICAL INSERT ELEMENTS
FROSTED + MATT FINISHES
SUBTLE OMBRÉ EFFECTS
poetics 2
SURPRISING HIDDEN FUNCTIONALITIES
OFFERING EMOTIONALLY TOUCHING EXPERIENCES
STAGING FEEDBACK VERY SOPHISTICATEDLY
TONAL LIGHTNESS
VIVID CORAL ACCENT
TOPOGRAPHIC LINES
LAYERED COMPOSITIONS
NATURAL MATERIALS
SATINED + MATT HAPTICS
TRANSLUCENT EFFECTS
EQUILIBRIUM OF
DELICATE SERENITY
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poetics 4
DYNAMIC EXPRESSION
PROGRESSIVE CONTRASTS
SIGNATURE STAR PATTERN
CONCENTRIC GRAPHICS
KINETIC FADING EFFECTS
PHOSPHORESCENT DETAILS
MATT POWDERY FINISHES
ALLURE OF
VOLTAGE VANGUARD
poetics 5
FUNCTIONALIZING DECO TRIMS
INTRODUCING INTELLIGENT AESTHETICS
OFFERING SUBTLE AFFORDANCES
EXQUISITE LOOK & FEEL
BOLD HERMÈS ORANGE
ELABORATED REFINEMENTS
TIME INTENSIVE PROCESSINGS
GLOSSY + METALLIC EFFECTS
HAND-WOVEN PIXELATION
DYNAMIC PIXEL FADINGS
PURE NATURAL MATERIALS
EPITOME OF
CRAFTED PNEUMA
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SPORTY DYNAMISM
BRIGHT SIGNAL BLUE
POWERFUL + CONSTRUCTED
POLYGONAL STRUCTURING
FACET TILING PATTERNS
MORPHING GRAPHICS
SLEEK + SHINY DETAILS
MATT SOFT SURFACES
MOMENTUM OF
INTENSE PLETHORA
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ULTIMATE PERFORMANCE
SURPRISING MATERIALS
EXPERIMENTAL TECHNIQUES
EXTREME IRIDESCENCE
HIGH-TECH MICRO PATTERNS
TECHNOID FIBRE STRUCTURES
ROUGH METALLIC FINISHES
LIQUID CHROME EFFECTS
EXO-NOVA OF
LUNAR SUPERFLARE
COMMUNICATING WARNING SIGNALS
RECOGNITION OF OBSTACLES + DANGERS
KEEPING USERS INFORMED ABOUT CURRENT SITUATION
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CUPRA C&T STRATEGY
SHARPENING BRAND IMAGE THROUGH CLEAR CMF DIRECTION
with the Cupra C&T Strategy 2019 we did not only just pre-develop progressive and sustainable material innovations for future cars, we rather researched, re-designed and defined the core materialities of Cupra. this with the goal to create a clear C&T vision, to sharpen the brand image from a customer perspective and to differentiate Cupra products from competitors /
not only have i designed actively all soft trims, 2D graphics and 3D structures, i've also been leading the project by giving creative direction and by orchestrating the CMF team. supervising all material developments let me refine my knowledge in materialities such as new injected effect polymers, interior paint finishes, plant-based leather alternatives, sustainable materials and waste-reducing additive manufacturing processes like 3D printing and flyknitting /
Brand Design Value
STRIKING
Brand ID Material
PRECIOUS DETAILING
EMBRACING MUSCULATURE
Brand Design Value
ATHLETIC
Brand ID Material
STRUCTURAL LIGHTWEIGHT
Brand Design Value
AUTHENTIC
Brand ID Material
The 3 main pillars of CUPRA CMF Design
are inspired by 3 brand design values.
First Brand ID Material
STRUCTURAL LIGHTWEIGHT
EFFECTFUL + RECYLCED POLYMERS
AUTHENTIC DECO PARTS
3D PARAMETRIC STRUCTURES
EMBRACING MUSCULATURE
Second Brand ID Material
SUSTAINABLE MATERIALS + ADDITIVE PROCESSES
SCULPTURAL + CONSCIOUS SOFT TRIMS
SEAMLESS EMBOSSINGS + SPORTIVE GRAPHICS
PRECIOUS DETAILING
Third Brand ID Material
VALUE INCREASING HIGHLIGHTS
SOPHISTICATED FINISHES, EFFECTS + PAINTS
ELABORATED REFINEMENT + MICRO TEXTURES
CupraC&Tstrategy
RESEARCH + MATERIAL DEVELOPMENTS AT MERCEDES-BENZ ADVANCED DESIGN / 2017
MATERIAL FUTURES
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during this very experimental project i learned a lot about manipulating fabrics and transforming the material through prints, laser treatments or foil applica- tions. especially the combination of two different techniques creates a very unexpected and fresh look. as a base of these experiments i used different kinds of fabrics (adient) and different kind of leather (gst seton pangea) /
the elaborated combination of a very thin and precise embossing and a perfectly placed cnc-perforation allows to create very technical effects. the linear embossing interacts with the perforated pattern which is generated by a subtle fading through the size of the perforation holes (left) /
other precise graphics can be created by laser technology. using leather with an interlayer made of metallic pigments the laser engrave- ment gets a futuristic look (center), while a more subtle effect results from using a normal leather (right) /
screen printing is not a very new technique. but through special inks with metallic pigments (center) and through pushing the thickness of the graphics to a new minimum, very fresh effects can be realized with this printing method. placed elements (left) generate a more technical feeling. combining a placed stitching to the printed graphics makes it even more precious (right) /
inspired by nike’s flyknit and adidas’ primeknit i have
developed several samples through knitting. by mixing and combining different knit structures and special kind of yarns the textiles gain a
higher refinement and more optical depth /
yarns with a metal shimmer underline the futuristic and technical approach of this material research project
(left + center). using the
intarsia technology, precise linear graphics are realized
in the knitted textile (right) /
for giving a strong optical yet haptical effect to the fabric, i used technical honeycomb graphics to emboss the textiles. the threedimensional textures emphasize the subtle shimmer of the material. after the embossing process special foils have been carefully applied onto the fabric to perfectly place it on the right position on the textile /
another interesting outcome was generated through combining foil applications with a placed perforation. precision has been very important in this case as well, because the perforation had to be placed correctly on the thin stripe of the white foil application (left). a second foil application with a silver effect shows the idea of taping and sealing seams (left) /
a foil with flocking effect was used for adding
another haptical component to the basic fabric. like that the textile gained a second textural layer without loosing its clean look (right) /
Material Mercedes Future
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experimenting with different paints and playing with layers of effect pigments, trained me to mix self-made body colors. by using the Glasurit paint system as a base, I created six different color tones with unique finishes and effects, for example a very matt but almost glowing yellow tone CHARGED PHOSPHOR and a glossy, almost oily shimmering dark violet hue DEEP VOID with a subtle greenish pearl layer for an unexpected and mystic flop /
EXTERIOR PAINT EXPLORATION
PAINT CREATION STUDIES | 2018
URBAN VIBRANCE
STRATEGIC OLIVE
CHARGED PHOSPHOR
METEOR SILVER
SAGE STEALTH
DEEP VOID
Material Paints
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EXPRESSIVE CHARACTER TRIMS
BACHELOR THESIS REUTLINGEN UNIVERSITY OF APPLIED SCIENCES / 2014
In collaboration with and sponsored by MERCEDES-BENZ
the target of my bachelor thesis project is to explore and redefine different design codes within the surface design related aspects color/material/graphic/finish. this exploration and aesthetical research led to six differentiated
series of decoration trims which have all a very distinct design language and look & feel /
Material Expressive Trims
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